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Main showroom at #04-06 Braddell Tech
Classroom decorations showroom at #04-01 Braddell Tech

Monday to Friday: 10am to 6pm
Saturday: 10am to 3pm
Sunday & Public Holidays: Closed


September 21 Enterprise Pte Ltd is a leading supplier of high quality Early Childhood, Special Needs & Primary/Secondary teaching resources and textbooks.

We source and supply only the highest quality educational products fromeducationally leading countries such as England, USA, and Australia. Considered to be one of South East Asia's largest one-stop teacher's resource supplier, we endeavour to constantly source for all the latest educational products available in our industry.

We supply to numerous clients from kindergarten, childcare centres, Primary & Secondary School, International Schools, Government Ministries, leading teacher training colleges, enrichment centres, retail outlets, and also directly to the public!

Our product database is constantly growing. There's over 1.35 million products currently listed! These include Early childhood textbooks, assessment tools, reading programs, math resources, phonics resources & programs, Chinese storybooks, manipulatives (toys), puppets, children-sized furniture, sports/outdoor & gym equipment, award-winning books, books with audio CDs, big books, picture books, Audio-visual equipment (listening centres), audio CDs, DVDs, educational software, art & craft materials, classroom decorations, charts/posters, games & puzzles and a lot more!

We are also proud to announce that we carry the widest range of English storybooks in Singapore. Please visit our store to browse through all of them at your own leisure.

This website will not show the whole range of products we sell as there's simply too many to list; it is purely an informational site to give you an idea of what we have available. You should visit our publisher's website to view their full range of products.

If you want a clearer indication of what is available and its price, please visit our online web store at:



Our Pencil Grips uses a revolutionary applied technology that works with the body’s natural physiology to gently place fingers in the proper position for gripping, allowing over a 90% surface contact with its soft comfortable gripping surface.

The Pencil Grip sets the industry standard in ergonomics. It works for both right & left handed users by gently placing the hand of its users in the proper position for gripping.

The natural feel and soft comfortable material make it easy & fun to write.

The Pencil Grip can be used by kids and adults alike.

Prices start from only $3.90


Are you looking for a reliable enrichment centre that is currently using Victoria Carlton's programs?
These centres are currently using them.

J Carter Centre for Public Speaking

95A Soo Chow Walk
Singapore 575382

Kidz Literacy Cove

13 Lichfield Rd,
Singapore 556833

The Mapping Academy
110, Middle Road
#08-03 Chiat Hong Building Singapore 188968


If you're interested in registering as a VC programme licensee, please contact us at
62560226 /

Why not have peace of mind and consider purchasing a ready-made Educational License for your centre?


Victoria Carlton will be conducting a free licensing talk for those aspiring centre owners, teachers, principals or anyone else that wishes to know how it is possible to integrate one of her programmes into their business.

There are quite a number of different license immediately available which include:

  1. Centre License (VCCLE)
  2. EQ4Kidz Pathway License
  3. Jolly Learning License

For further details, click on the link above.

If you are interested to attend this talk, call us on 62560226 or email to





September 21 Enterprise Publications

Mind Journeys
40 Visualisations to improve imaginitive writing, comprehension & creative thinking skills for children of all ages
[ISBN: 9789810985950]

Mind Journeys is exactly what the title implies. It is the process of leading children through journeys of the mind to improve their ability to visualise, imagine, comprehend, concentrate and write coherently and creatively.

This book wil give you:

  • The steps to implementing her strategies for children from 5 to 15 years old
  • Ways to relax children and get them ready for visualisations
  • 40 visualisations divided into sections:
    • Emotional intelligence
    • Loving Literacy
    • Celebrations
    • Our Wonderful World
    • Flight of Imagination
  • Tips for writing your own visualisations
  • Fully scripted
  • Suggested follow up activities, video links, and associated worksheets
  • Photographs of the process in action with children's work samples

Retail price of $29.90



Rhyming Round Singapore (includes an audio CD)

Retail price for both book & CD is $29.90

The book is currently available for purchase from the following stores:

September 21 Enterprise Pte Ltd (Main showroom)
Times the Bookstore (all outlets)

Kinokuniya Bookstores of Singapore (all outlets)


All Kids are Smart
[ISBN: 9789810795979]

Success Strategies for
Direct School Admissions (DSA)
[ISBN: 9789810795986]

Victoria Carlton's latest book. This book will show you how to grow each of your child's eight intelligences in order to help them reach for the stars and to help them achieve a better future.


Would you like your child to enter one of Singapore's more prestigious schools? Well you can! Learn Jackeline Carter's secrets on how this can be achieved.






(Click HERE for a full listing of all our workshops)



Fitzroy in the Classroom
(1-day short course) - 1pm to 7pm

(25 November 2016)


This workshop is designed to give you an easy understanding of the teaching of Fitzroy for the early years and the answers to these questions.

  • What are the different reading methods?
  • What is phonics?
  • What is the Fitzroy method?
  • Considerations in conducting Fitzroy lessons, before, during and after.
  • Teaching of blends and special words.
  • Steps by step on using Fitzroy Readers 1 & 2.
  • Guide to Simple lesson plans
  • Assessment of Children

Experience lots of practical hands-on activities and games for you to use with the children straightaway! Upon its completion participants will be equipped with knowledge on what they need to know to teach the Fitzroy Method with confidence, skill - and a sense of pleasure.



FOS Member: $258.00
Non-member: $298.00

Click here to download the registration form

Click here for more details on the course and the trainer (Juriah Atan)





Victoria Carlton (a.k.a. The Child Whisperer)

Victoria Carlton's Literacy programme using
Jolly Phonics & Jolly Grammar

(click here for more details)

17, 18 & 19 December 2016
[9.30am - 3.30pm]
(3-day workshop)

FOS member: $728.00

Victoria Carlton has remodeled and revamped our most famous workshop. It is now more enriching with more activities and ideas that can be readily incorporated into your classroom. Fresh from her trip to the Jolly Learning conference in London, she will be imparting more innovative teaching ideas into this workshop.

Teachers who have completed this workshop are invited to sit for the officially approved 2-hour tests:

VC Jolly Phonics certification test @ $350.00
VC Jolly Grammar 1-3 certification test @ $350.00

Click here to download the latest registration form



Maths for Teachers and Parents
conducted by Dr. Lionel Pereira-Mendoza

7 & 8 November 2016

Dr. Lionel has key experience and knowledge of Singapore, and early childhood education is a key to the future of your children. He has developed a series of workshops designed for teachers and parents so they can help their children both learn mathematical concepts and have fun with mathematics. Having a sound foundation and liking mathematics is a key to the successful long-term performance of children.

Workshop 1 - Preparing for Primary 1 maths
7 November 2016

Children who do not have the basic understanding of math when they enter P1 tend to immediately fall behind. So it is important that children starts school with the necessary knowledge needed to succeed from the beginning. This workshop will give activities you can use that both help develop the ideas as well as are fun. It is important that children both has the knowledge and enters school with a positive attitude towards mathematics. If children are enjoying the activity they tend to be willing to work longer. This encourage a positive outcome and ensure a smooth transition into Primary school.

Workshop 2 - Reading Word Problems & Learning Games
8 November 2016

A particular problem faced by children in their initial schooling is reading word problems. Many students have problems solving word problems because they have not developed skills in making the word problems meaningful. This workshop will look at some early childhood activities that can prepare students to solve word problems. In addition it will look at a completely different approach to teaching word problems that “forces” students to develop comprehension and decoding skills needed to tackle word problems.

Workshop 1 or 2
FOS member: $158.00; Non-member: $188.00


Sign up for both Workshop 1 and 2
FOS member: $300.00; Non-member: $358.00
...and get a FREE Maths game or choose other math items at a special rate


Click here for more details or here to download the registration form.



Fast track to teaching reading with Phonics for 3-8 year olds ...using BOB Books approach

Wednesday, 26th October 2016
(9.30am - 1pm) or
(2 - 5.30pm)

Bob Books is a key component in Sound Partners, a tutoring program in phonics-based early reading, developed by Patricia Vadasy, Ph.D. in Curriculum and Instruction, and Early Reading Instruction, University of Washington, USA.

Bob Books is a true beginning reader series, designed for children that are in the very earliest stages of learning to read.

Parents and teachers keep coming back to our series, because the clean layout, short words, and simple phonics make learning to read a fun and natural step for a child that knows the alphabet.

That's why Bob Books work so well! If you want a truly simple and easy way to encourage reading, you need this course! This is based on the series becoming best-sellers since 1970.

Click HERE for more details about the trainer, Lynn Maslen Kertell and the workshops she will be conducting on 26th October 2016. Register early to avoid disappointment.

FOS Member: $88.00
Non-member: $138.00

Click here to register


Get this set of BOB books, worth $108.00 for FREE if you sign-up before 8th October 2016.


Wednesday, 26th October 2016
(9.30am to 1pm)


(2.30 to 5.45pm)





VC appoach to Jolly Phonics
conducted by Juriah Atan

FOS Member: $198.00
Non-member: $238.00

Tuesday, 22nd November 2016
(2pm to 6.15pm)

Click here to register


Early Childhood Music
conducted by Thomas Tan

FOS Member: $128.00
Non-member: $148.00

Saturday, 10th December 2016
(9.30am to 12.45pm)

Click here to register


FREE workshops / seminars / talks
Isagenix Nutritional & Weight Management
Victoria Carlton
CALL 62560226
Numero (Maths card game)
Kenlin Liu
CALL 62560226
Kosmea Organic skincare demonstration
Melissa Phua
CALL 62560226
Victoria Carlton
CALL 62560226
by appointment only


During her visits to Singapore, Victoria Carlton is also available (by appointment only) to conduct a professional assessment of your child. If you want to know more of what is involved, click here.



Visit our showroom at:

#04-01 / 05 / 06 Braddell Tech, No. 13 Toa Payoh Lorong 8
(between the Nissan car showroom and First Toa Payoh Primary School)

Tel: 6256 0226
Join our email list by clicking here

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All rights reserved. September 21 Enterprise Pte Ltd, 2016

*Except for NETT priced products and promotional packages

Here are just some Publishers (some of which are exclusive to us) who we represent:

Cengage Learning John Wiley & Sons JLB Educational Technologies MarketAsia Distributors
MPH Distributors Oxford University Press Pearson Penguin Random House
Fitzroy Programs RIC Publications Barefoot Books Carpet for Kids
Carson Dellosa Publishing Creative Teaching Press Childcare Exchange Evan Moor
Dexter Educational Toys EPS Kagan Publishing Learning Resources
Learning Seed Benchmark Education Newmark Learning Teacher Created Resources
Jolly Learning TTS Talking Products Taskmaster
Whitespace Ltd (Wordshark) Educational Insights Califone International Egon Publishers
Crossbow Education Edupress Featherstone Gryphon House
Pearson Education Domino Press Findel Education Prentice Hall
Kosmea Kosmea Pro-Ed Inc NAEYC