Main showroom at #04-06 Braddell Tech
Warehouse Concept store at #04-01 Braddell Tech

Monday to Friday: 10am to 6pm
Saturday: 10am to 3pm
Sunday & Public Holidays: Closed


September 21 Enterprise Pte Ltd is a leading supplier of high quality Early Childhood, Special Needs & Primary/Secondary teaching resources and textbooks.

We source and supply only the highest quality educational products fromeducationally leading countries such as England, USA, and Australia. Considered to be one of South East Asia's largest one-stop teacher's resource supplier, we endeavour to constantly source for all the latest educational products available in our industry.

We supply to numerous clients from kindergarten, childcare centres, Primary & Secondary School, International Schools, Government Ministries, leading teacher training colleges, enrichment centres, retail outlets, and also directly to the public!

Our product database is constantly growing. There's over 1.35 million products currently listed! These include Early childhood textbooks, assessment tools, reading programs, math resources, phonics resources & programs, Chinese storybooks, manipulatives (toys), puppets, children-sized furniture, sports/outdoor & gym equipment, award-winning books, books with audio CDs, big books, picture books, Audio-visual equipment (listening centres), audio CDs, DVDs, educational software, art & craft materials, classroom decorations, charts/posters, games & puzzles and a lot more!

We are also proud to announce that we carry the widest range of English storybooks in Singapore. Please visit our store to browse through all of them at your own leisure.

This website will not show the whole range of products we sell as there's simply too many to list; it is purely an informational site to give you an idea of what we have available. You should visit our publisher's website to view their full range of products.

If you want a clearer indication of what is available and its price, please visit our online web store at:


Rhyming Round Singapore (with audio CD)

Ministers Chan Chun Seng and Lee Hsien Loong browsing through the only flavourful, rhyming children's publication in Singapore

The official retail price for both book & CD is $29.90.
The book is currently available for purchase from the following stores:

September 21 Enterprise Pte Ltd
Times the Bookstore (all outlets)
Kinokuniya Bookstores of Singapore (all outlets)



Are you looking for a reliable enrichment centre that is currently using one or more of Victoria Carlton's programmes?

We are now in amidst of compiling a list of some centres that we can highly recommend.

J Carter Centre for Public Speaking
**A promising SME 500 2014 centre**

95A Soo Chow Walk, Singapore 575382

Kidz Literacy Cove

13 Lichfield Rd,
Singapore 556833

The Mapping Academy
110, Middle Road
#08-03 Chiat Hong Building Singapore 188968

If you are interested in registering as a VC programme licensee, please contact us at
62560226 /



Our own Publications

All Kids are Smart

Success Strategies for
Direct School Admissions (DSA)

Victoria Carlton's latest book. This book will show you how to grow each of your child's eight intelligences in order to help them reach for the stars and to help them achieve a better future.
Would you like your child to enter one of Singapore's more prestigious schools? Well you can! Learn Jackeline Carter's secrets on how this can be achieved.
Sign-up for her forthcoming DSA workshop on 19 June 2016

R.R.P. $35.95
[Call us for a special price]
R.R.P. $35.95
[Call us for a special price]



Our Pencil Grips uses a revolutionary applied technology that works with the body’s natural physiology to gently place fingers in the proper position for gripping, allowing over a 90% surface contact with its soft comfortable gripping surface.

The Pencil Grip sets the industry standard in ergonomics. It works for both right & left handed users by gently placing the hand of its users in the proper position for gripping. The natural feel and soft comfortable material make it easy & fun to write.

The Pencil Grip can be used by kids and adults alike.

Prices start from only $3.90




(Click HERE for a full listing of all our workshops)


Early Childhood MUSIC workshop
(conducted by Thomas Tan)

The workshop is ideal for teachers or parents who are interested to teach music to young children.

This workshop introduces an innovative and a very lively way of teaching music to very young children (from Nursery to Kindergarten Level).

It aims to provide a practical understanding of teaching early childhood music and will cover such topics as lesson planning, choice of suitable materials and presentation. A unique feature of the session involves the playing of musical games, introducing magic in music and making your own musical instruments.

It is designed to meet the needs of music professionals as well as those who do not have formal music background.

The contents are aligned to the guidelines featured in the “Nurturing Early Learners” prepared by the Pre-School Unit, MOE and also enable teachers to have a better understanding and to be better prepared for their centre to attain the SPARK accreditation in the area of Music & Movement (Aesthetic & Creative Expression).

4 June 2016
[9.30am - 12.45pm]

FOS member: $118.00
Non-member: $138.00

Click here for more details or here to download the registration form.

Receive a FREE CD for early bird registration!


Victoria Carlton (a.k.a. The Child Whisperer)

Victoria Carlton's Literacy programme using
Jolly Phonics & Jolly Grammar

(click here fore more details)

27, 28 & 29 June 2016
[9.30am - 4.30pm]
(3-days workshop)

FOS member: $698.00
Non-member: $748.00

Victoria Carlton has remodeled and revamped our most famous workshop. It is now more enriching with more activities and ideas that can be readily incorporated into your classroom. Fresh from her trip to the Jolly Learning conference in London, she will be imparting more innovative teaching ideas into this workshop.

Teachers who have completed this workshop are invited to sit for the officially approved 2-hour tests:

VC Jolly Phonics certification test @ $350.00
(Wednesday, 29th June, 2016)

VC Jolly Grammar 1-3 c
ertification test @ $350.00
(Wednesday, 29th June, 2016)

Click here to download the latest registration form



Developing reading & literacy skills from an early age

(This is a workshop brought to you by Penguin)

This workshop is suitable for preschool teachers.
This creative workshop offers a range of techniques, methods and activities for use in the classroom and will demonstrate how you can experiment with new styles to get the most out of your students and the books they read.
The UK trainer, Dani Mundy will guide you through a range of reading solutions for young students.

24 June 2016
[9am - 12pm]

FOS member: $10.00
Non-member: $30.00

Click here for more details or here to download the registration form.

Receive a FREE goody bag worth more than $60.00 for registered participants who sign up before 6th June 2016



Victoria Carlton's WRITING program

(click here for more details)

Successful Creative Writing: Empower children to become competent, confident writes who enjoy the process.
This workshop will leave you energised, revitalised and enthusiastic to begin a new approach to writing.

This workshop is most suited for educators of students aged between 6-13 years old.

Register before 31st May, 2016 and be one of the first people in the world to receive a
FREE copy of Victoria Carlton's new book, MIND JOURNEYS

Friday, 1st July 2016
[9.30am - 4.00pm]

FOS member: $268.00
Non-member: $298.00

Click here to download the latest registration form



Beginner Coding workshop for children

This course teaches you to learn how to create your own games and build your own animations. It's easier than you think and we can show you how – step by step!

Coders are the architects and superheroes of our future world and the good news is anyone can be one!

You can create anything with code! Are you ready?

6 - 8 June 2016
[9.15am - 12.30pm]
3-days workshop)

FOS member: $250.00
Non-member: $280.00

Sign-up for 2 children and enjoy a preferential rate!

Click here for more details or here to download the registration form.



It's Back!
DSA talk for both child and parent

The interview segment of the DSA process is an opportunity for students to showcase their confidence and share their knowledge and views on a broad range of topics.

During the 2 hour seminar, Jackeline Carter will explain the interview segment conducted by the IP schools and advice parents on how to prepare their children for the interviews.

Interview etiquette and manners will be taught and common interview questions will be shared during the session with advice on how to answer them.

19 June 2016
[10am - 12pm]

FOS member: $25.00
Non-member: $50.00

Additional participants will be charged at $25.00 per person

You will receive a FREE copy of the DSA book.

Click here for more details or here to download the registration form.


FREE workshops / seminars / talks
Isagenix Nutritional & Weight Management
Victoria Carlton
CALL 62560226
Numero (Maths card game)
Kenlin Liu
CALL 62560226
Kosmea Organic skincare demonstration
Melissa Phua
CALL 62560226
Victoria Carlton
CALL 62560226
by appointment only


During her visits to Singapore, Victoria Carlton is also available (by appointment only) to conduct a professional assessment of your child. If you want to know more of what is involved, click here.



Why not have peace of mind and consider purchasing a ready-made Educational License for your centre?


Victoria Carlton will be conducting a free licensing talk for those aspiring centre owners, teachers, principals or anyone else that wishes to know how it is possible to integrate one of her programmes into their business.

There are quite a number of different license immediately available which include:

  1. Centre License (VCCLE)
  2. EQ4Kidz Pathway License
  3. Jolly Learning License

For further details, click on the link above.

If you are interested to attend this talk, call us on 62560226 or email to




Visit our showroom at:

#04-01 / 05 / 06 Braddell Tech, No. 13 Toa Payoh Lorong 8
(between the Nissan car showroom and First Toa Payoh Primary School)

Tel: 6256 0226
Join our email list by clicking here

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All rights reserved. September 21 Enterprise Pte Ltd, 2014

These are just some of the Publishers (some of which are exclusive to us) who we represent:

Cengage Learning John Wiley & Sons JLB Educational Technologies MarketAsia Distributors
MPH Distributors Oxford University Press Pearson Penguin Random House
Fitzroy Programs RIC Publications Barefoot Books Carpet for Kids
Carson Dellosa Publishing Creative Teaching Press Childcare Exchange Evan Moor
Dexter Educational Toys EPS Kagan Publishing Learning Resources
Learning Seed Benchmark Education Newmark Learning Teacher Created Resources
Jolly Learning TTS Talking Products Taskmaster
Whitespace Ltd (Wordshark) Educational Insights Califone International Egon Publishers
Crossbow Education Edupress Featherstone Gryphon House
Pearson Education Domino Press Findel Education Prentice Hall
Kosmea Kosmea Pro-Ed Inc NAEYC