(Above) High profile celebrities gracing our events: Calvin Klein, John Travolta, Al Pacino, Bruce Buffer, George Ross, JT Foxx and 50 Cent.

(Above) Minister Chan Chun Sing, President Tony Tan, and Senior Minister of State for Finance & Law Indranee Rajah checking out our new publications.

(Above) Our CEO with Singapore's Prime Minister Lee Hsien Loong.

No. 13 Toa Payoh Lorong 8
Showroom 1:
#04-06 Braddell Tech
Showroom 2: #04-01 Braddell Tech
Training facility: #04-05 Braddell Tech

Singapore 319261


Monday to Friday: 10am to 6pm
Saturday: 10am to 3pm
Sunday & PH: Closed


We are the region's leading supplier of high quality Early Childhood, Special Needs & Primary teaching resources. We source and supply only the highest quality products from educationally leading countries such as England, USA, and Australia.

As South East Asia's largest one-stop teacher's resource supplier, we endeavour to constantly source only the best educational products available in the industry.

We supply to numerous clients from kindergarten, childcare centres, Primary & Secondary schools, International Schools, Government Ministries, teacher training colleges, enrichment centres, retail outlets, and also direct to the public.

Our product database is constantly growing. There's over 1.35 million products currently listed. These include Early childhood textbooks, assessment tools, reading programs, math resources, phonics resources & programs, manipulatives (learning aids), puppets, children's furniture, sports/outdoor & gym equipment, award-winning books, books with audio CDs, big books, picture books, Audio-visual equipment, audio CDs, DVDs, educational software, classroom decorations, charts/posters, games, puzzles and a lot more! We are also proud to announce that we carry the widest range of English storybooks in Singapore. We certainly welcome your to visit our store to browse through all of them at your own leisure.

This website will not show the whole range of products we sell as there's simply too many to list; it is purely an informational site to give you an idea of what we have available. You should visit our publisher's website to view their full range of products.

If you want a clearer indication of what is available and its price, please visit our online web store at:


A world famous children's author will be gracing our 21st anniversary event this September.

Can you guess who it is?

An official announcement will be made in the next few weeks.

In the meantime, we hope you will participate in this competition. The first 5 people to guess correctly, will have the privilege of taking a personal photo with this author!

Send your answer to: info@september21enterprise.com


Online store


There's now well over 15,000 products listed in our online store.
It is growing on a daily basis. We plan to have at least 50,000 before the end of the following year. Keep on visiting our store to see what special offers and promotions we will be holding.

We truly hope you find something appropriate for you to buy.




(Click HERE for a full listing of all our workshops)



Victoria Carlton's Literacy programme using
Jolly Phonics & Jolly Grammar

27-29 September 2017

FOS member fee... $958.00 $758.00
Non-member fee...
$998.00 $798.00

Click here to download the latest registration form


Teachers who have completed this workshop are invited to sit for the certification test.

VC Literacy program certification test on Phonics using JOLLY PHONICS @ $480.00
VC Literacy program certification test on GRAMMAR using JOLLY GRAMMAR @ $480.00




An Introduction to Numicon


29 July 2017

This excellent maths system s the KEY to SUCCESS as this is a distinctive multi-sensory approach to chldren's mathematical learning. Numicon is researched and is widelt used in most countries for teaching Mathematics right from the early childhood to primary school level. It is also used as an intervention Programme for children with special learning needs. Click HERE for more information.

FOS member fee... $108.00
Non-member fee...

Click here to download the latest registration form

This workshop will be conducted by a leading SEED Institute Lecturer.




Fast track to teaching reading with
Phonics using Bob Books approach

22 July 2017
(2.00 to 3.30pm)

Bob Books is a true beginning readers series, designed for children that are in the earliest stages of learning how to read.

Click HERE for more information.

FOS member fee... $38.00
Non-member fee...

Click here to download the latest registration form

Early Bird special: Get a free set of Bob Books worth $22.50 if you register and make payment before 30th June.




Early Childhood Music & Jolly Music workshop

Thomas Tan

Friday, 16 June
2.15 - 5.45pm
Saturday, 17 June
9.30 - 12.45pm

Member: $148.00


Fitzroy in the classroom



Juriah Atan




VC approach to Jolly Phonics


Juriah Atan

Saturday, 1 July
2 - 4pm

Member: $88.00



Are you looking for a reliable enrichment centre that is currently using one of Victoria Carlton's programs?
These are just some of the centres that are currently using them.

Big Foot Preschool
196 West Coast Road
Singapore 127375

Tel: 67781473
Kidz Literacy Cove

57A Serangoon Garden Way
Singapore 555953


Curious Thoughts Academy Pte Ltd
51 Waterloo Street
Singapore 187969

The Mapping Academy
110 Middle Road
#08-03 Chiat Hong Building Singapore 188968



If you're interested in registering as a VC programme licensee, please contact us at
62560226 / info@september21.com.sg

Why not have peace of mind and consider purchasing a ready-made Educational License for your centre?


Victoria Carlton will be conducting a free licensing talk for those aspiring centre owners, teachers, principals or anyone else that wishes to know how it is possible to integrate one of her programmes into their business.

There are quite a number of different license immediately available which include:

  1. Centre License (VCCLE)
  2. EQ4Kidz License
  3. Jolly Learning License

For further details, click on the link above.

If you are interested to attend this talk, call us on 62560226 or email to info@september21.com.sg.




Victoria Carlton - The Child Whisperer

It was only a matter of time before we decided to create a webpage dedicated purely to our most popluar trainer, Victoria Carlton, a.k.a The Child Whisperer.

There has been a signifcant increase in the amount of workshops Vicky has been conducting. And then there has been a growing demand for more information on many of her program licenses. Therefore, to make it easier for you to see all the relevant information at a glance, you can now go to this webpage.

We will be constantly updating it, so it is best for you to bookmark it for easy retrieval.

For 2017, we will begin conducting various workshops using Vicky's proven techniques and methods. However, there won't be a need to constantly wait for her to come to Singapore as we have managed to engage a fully trained trainer based in Singapore to help us conduct them. For more information about these workshops, please visit our WORKSHOPS page or Victoria Carlton's dedicated webpage.

Our Own Publications

Mind Journeys
40 Visualisations to improve imaginitive writing, comprehension & creative thinking skills for children of all ages. [ISBN: 9789810985950]

Mind Journeys is exactly what the title implies. It is the process of leading children through journeys of the mind to improve their ability to visualise, imagine, comprehend, concentrate and write coherently and creatively.

This book wil give you:

  • The steps to implementing her strategies for children from 5 to 15 years old
  • Ways to relax children and get them ready for visualisations
  • 40 visualisations divided into sections:
    • Emotional intelligence
    • Loving Literacy
    • Celebrations
    • Our Wonderful World
    • Flight of Imagination
  • Tips for writing your own visualisations
  • Fully scripted
  • Suggested follow up activities, video links, and associated worksheets
  • Photographs of the process in action with children's work samples

Launch price of only $29.90



Rhyming Round Singapore (includes audio CD)

Retail price for both the book with CD is $29.90

The book is currently available for purchase from the following stores:

September 21 Enterprise Pte Ltd (Main showroom)
Times the Bookstore (all outlets)

Kinokuniya Bookstores of Singapore (all outlets)


All Kids are Smart
[ISBN: 9789810795979]

Success Strategies for
Direct School Admissions (DSA)
[ISBN: 9789810795986]

Victoria Carlton's latest book. This book will show you how to grow each of your child's eight intelligences in order to help them reach for the stars and to help them achieve a better future.


Would you like your child to enter one of Singapore's more prestigious schools? Well you can! Learn Jackeline Carter's secrets on how this can be achieved.



Visit our showroom at:

#04-01 / 05 / 06 Braddell Tech,
No. 13 Toa Payoh Lorong 8
(between the Nissan car showroom and First Toa Payoh Primary School)

Tel: 6256 0226
Join our email list by clicking here

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All rights reserved. September 21 Enterprise Pte Ltd