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Main showroom at #04-06 Braddell Tech
Warehouse Concept store at #06-12 Braddell Tech

Monday to Friday: 10am to 6pm
Saturday: 10am to 3pm
Sunday & Public Holidays: Closed

September 21 Enterprise Pte Ltd are the leading supplier of Early Childhood, Special Needs & Primary/Secondary teaching resources.

We source and supply high quality educational products from leading countries such as England, USA, and Australia. We are considered to be one of South East Asia's largest one-stop teacher's resource supplier.

We supply to numerous clients from kindergarten, childcare centres, Primary & Secondary School, International Schools, Government Ministries, leading teacher training colleges, enrichment centres, retail outlets, and also directly to the public!

Our product database is constantly growing. There are over 1.35 million products currently listed! These inlcude Early childhood textbooks, assessment tools, reading programs, math resources, phonics resources & programs, Chinese storybooks, manipulatives (toys), puppets, children-sized furniture, sports/outdoor & gym equipment, award-winning books, books with audio CDs, big books, picture books, Audio-visual equipment (listening centres), audio CDs, DVDs, educational software, art & craft materials, classroom decorations, charts/posters, games & puzzles and a lot more!

We are proud to announce that we carry the widest range of english storybooks in Singapore. Be sure to visit our main store to browse through all of them at your leisure.

This website will not show our entire range as there's simply too many products to show; it is purely an informational site to give you an idea of what we have available. You should visit our publisher's website to view their full range of products.

Or you can visit our official online store at


Launching our new publication,
the new and improved version of Rhyming Round Singapore

Prime Minister Lee Hsien Loong was happy to autograph one of our banners


Ministers Chan Chun Seng and Lee Hsien Loong browsing through the only flavourful, rhyming children's publication in Singapore


Prominent storyteller, Sheila Wee, Dr. Christine Chen with one of the authors, Linda Gan at the 2014 ECDA Conference


Our official retail price is $17.95 per copy.

Available for purchase from the following stores:

September 21 Enterprise (both stores & online)
Times the Bookstore (all outlets)
Kinokuniya Bookstores of Singapore (all outlets)
Innovative Toy Store (at the Forum Galleria, Orchard Road)

Also, be sure to keep a look out for the audio CD version
which should be launching soon! There will be a special SG50 edition available.





Are you looking for a reliable enrichment centre that is currently using one or more of Victoria Carlton's programmes?

We are now in admidst of compiling a list of some centres that we can highly recommend.

Brainy Juniors Kindergarten
**An award winning centre**

#01-45 Northstar @ AMK,
7030 Ang Mo Kio Ave 5,
Singapore 569880

J Carter Centre for Public Speaking
**A promising SME 500 2014 centre**

95A Soo Chow Walk, Singapore 575382

Kidz Literacy Cove

13 Lichfield Rd,
Singapore 556833

The Mapping Academy
110, Middle Road
#08-03 Chiat Hong Building Singapore 188968

If you are interested in registering as a VC programme licensee, kindly contact us at






September 21 Enterprise Pte Ltd are extremely proud to announce an exclusive partnership with R.I.C Publications

R.I.C. Publications is Australian-owned and operated. It was established by teachers to provide a wide range of quality educational resources and classroom teaching aids for use in primary and secondary schools. R.I.C.ís ever-growing publishing list now exceeds 1200 titles and includes student workbooks, blackline masters, educational posters, merit stickers, interactive software and resources for touchscreens and interactive whiteboards.

Visit our showroom to view all our RIC products.

September 21 Publications

All Kids are Smart

Success Strategies for Direct School Admissions

Victoria Carlton's latest book. This book will show you how to grow each of your child's eight intelligences in order to help them reach for the stars and to help them achieve a better future.

Scroll further down to view the workshops that she will be conducting this year.

Would you like your child to enter one of Singapore's more prestigious schools?
Well you can! Learn Jackeline Carter's secrets on how this can be achieved.

Scroll further down to view the workshops that she will be conducting this year.

R.R.P. $35.95
R.R.P. $35.95



PENCIL GRIPS from The Pencil Grip Inc.

Our Pencil Grips uses a revolutionary applied technology that works with the bodyís natural physiology to gently place fingers in the proper position for gripping, allowing over a 90% surface contact with its soft comfortable gripping surface.

The Pencil Grip sets the industry standard in ergonomics. It works for both right & left handed users by gently placing the hand of its users in the proper position for gripping. The natural feel and soft comfortable material make it easy & fun to write.

The Pencil Grip can be used by kids and adults alike.

Prices start from only $3.90




(Click here for a full listing of all our on-going workshops)


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Jackeline Carter's DSA workshop
16th March 2015

Please register me

FOS member: $128.00
Non-member: $158.00

[Enjoy a $50.00 discount if you register before 16 February 2015]


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Victoria Carlton

Victoria Carlton's Literacy workshop using
Jolly Phonics & Grammar

Victoria Carlton has remodelled and revamped our most famous workshop. It is now more enriching with more activities and ideas that can be readily incorporated into your classroom. Fresh from her trip to the Jolly Learning conference in London, she will be imparting more innovative teaching ideas into this workshop.

Don't delay and get yourself registered today.

Please register me

29, 30 & 31 March2015
(3-days workshop)

FOS member: $828.00
Non-member: $878.00
[Enjoy a $100.00 discount if you register before 28 February 2015]

Click here for more details on this workshop

Victoria Carlton's other forthcoming workshops
VC Literacy Programs using Jolly Phonics and Grammar
29 - 31 March 2015
1 April 2015
Mind Journeys:
A new way to promote Imagination, reading & creative writing
2 April 2015
3 April 2015
EQ4Kidz for Teachers and Facilitators
6 - 7 April 2015
7 April 2015
Certification TEST on Jolly Phonics
30 March 2015
Certification TEST on Jolly Grammar
31 March 2015


FREE workshops / seminars / talks
Victoria Carlton
7 April 2015


During her visits to Singapore, Victoria Carlton is also available (by appointment only) to conduct a professional assessment of your child. If you want to know more of what is involved, click here.

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Why not have peace of mind and consider purchasing a ready-made Educational Licence for your centre?


Victoria Carlton will be conducting a free licencing talk for those aspiring centre owners, teachers, principals or anyone else that wishes to know how it is possible to integrate one of her programmes into their business.

There are quite a number of different licences immediately available which include:

  1. Centre Licence (VCCLE)
  2. EQ4Kidz Pathway Licence
  3. Jolly Learning Licence

For further details, click on the link above.

If you are interested to attend this talk, call us on 62560226 or email to




Visit our showroom at:

#04-05/6,& #06-12 Braddell Tech, Blk 13 Toa Payoh Lorong 8
(between the Nissan car showroom and First Toa Payoh Primary School)

Tel: 6256 0226
Join our email list by clicking here


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All rights reserved. September 21 Enterprise Pte Ltd, 2014

These are just some of the Publishers (some of which are exclusive to us) who we represent:

Cengage Learning John Wiley & Sons JLB Educational Technologies MarketAsia Distributors
MPH Distributors Oxford University Press Pearson Penguin Random House
Fitzroy Programs RIC Publications Barefoot Books Carpet for Kids
Carson Dellosa Publishing Creative Teaching Press Childcare Exchange Evan Moor
Dexter Educational Toys EPS Kagan Publishing Learning Resources
Learning Seed Benchmark Education Newmark Learning Teacher Created Resources
Jolly Learning The Puppet Company Talking Products Taskmaster
Whitespace Ltd (Wordshark) Educational Insights Califone International Egon Publishers
Crossbow Education Edupress Featherstone Gryphon House
Pearson Education Domino Press Findel Education Prentice Hall
SQOOM Kosmea Pro-Ed Inc NAEYC