Main showroom at #04-06 Braddell Tech
Warehouse Concept store at #06-12 Braddell Tech

Monday to Friday: 10am to 6pm
Saturday: 10am to 3pm
Sunday & Public Holidays: Closed


September 21 Enterprise Pte Ltd are the leading supplier of Early Childhood, Special Needs & Primary/Secondary teaching resources.

We source and supply high quality educational products from leading countries such as England, USA, and Australia. We are considered to be one of South East Asia's largest one-stop teacher's resource supplier.

We supply to numerous clients from kindergarten, childcare centres, Primary & Secondary School, International Schools, Government Ministries, leading teacher training colleges, enrichment centres, retail outlets, and also directly to the public!

Our product database is constantly growing. There's over 1.35 million products currently listed! These inlcude Early childhood textbooks, assessment tools, reading programs, math resources, phonics resources & programs, Chinese storybooks, manipulatives (toys), puppets, children-sized furniture, sports/outdoor & gym equipment, award-winning books, books with audio CDs, big books, picture books, Audio-visual equipment (listening centres), audio CDs, DVDs, educational software, art & craft materials, classroom decorations, charts/posters, games & puzzles and a lot more!

We are also proud to announce that we carry the widest range of english storybooks in Singapore. Please visit our store to browse through all of them at your own leisure.

This website will not show the whole range as there's simply too many products; it is purely an informational site to give you an idea of what we have available. You should visit our publisher's website to view their full range of products.

If you want a clearer indication of what is available and its price, visit our online store at:


Bee Bot
Blue Bot


Great news! We are extremely proud to announce that we are an exclusive distributor for both Bee-bot and the Blue-Bot. These are now being used as part of the government's Play-Maker programme. Please contact us on for information on how you can buy these at only 10% of the retail price!

Watch this short video clip on how this technology works.
Learn how you can better engage your children.


The countdown for the launch our new audio CD,
Rhyming Round Singapore has begun.
Click on the video link below to listen to a few of the tracks from the CD.

Ministers Chan Chun Seng and Lee Hsien Loong browsing through the only flavourful, rhyming children's publication in Singapore

The official retail price for both book & CD is $25.00.

The book is currently available for purchase from the following stores:

September 21 Enterprise (both stores & online)
Times the Bookstore (all outlets)
Kinokuniya Bookstores of Singapore (all outlets)
Innovative Toy Store (at the Forum Galleria, Orchard Road)




Are you looking for a reliable enrichment centre that is currently using one or more of Victoria Carlton's programmes?

We are now in admidst of compiling a list of some centres that we can highly recommend.

Brainy Juniors Kindergarten
**An award winning centre**

#01-45 Northstar @ AMK,
7030 Ang Mo Kio Ave 5,
Singapore 569880

J Carter Centre for Public Speaking
**A promising SME 500 2014 centre**

95A Soo Chow Walk, Singapore 575382

Kidz Literacy Cove

13 Lichfield Rd,
Singapore 556833

The Mapping Academy
110, Middle Road
#08-03 Chiat Hong Building Singapore 188968

If you are interested in registering as a VC programme licensee, please contact us at
62560226 /



September 21 Publications

All Kids are Smart

Success Strategies for
Direct School Admissions

Victoria Carlton's latest book. This book will show you how to grow each of your child's eight intelligences in order to help them reach for the stars and to help them achieve a better future.

Would you like your child to enter one of Singapore's more prestigious schools?
Well you can! Learn Jackeline Carter's secrets on how this can be achieved.

R.R.P. $35.95
R.R.P. $35.95



Our Pencil Grips uses a revolutionary applied technology that works with the body’s natural physiology to gently place fingers in the proper position for gripping, allowing over a 90% surface contact with its soft comfortable gripping surface.

The Pencil Grip sets the industry standard in ergonomics. It works for both right & left handed users by gently placing the hand of its users in the proper position for gripping. The natural feel and soft comfortable material make it easy & fun to write.

The Pencil Grip can be used by kids and adults alike.

Prices start from only $3.90


Victoria Carlton's Literacy programme using
Jolly Phonics & Jolly Grammar

Victoria Carlton has remodelled and revamped our most famous workshop. It is now more enriching with more activities and ideas that can be readily incorporated into your classroom. Fresh from her trip to the Jolly Learning conference in London, she will be imparting more innovative teaching ideas into this workshop.

Teachers who have completed this workshop are invited to sit for VC Literacy Professional certification test @ $350.00.

29-30 September 2015
[9.30am - 4.30pm]
(2-days workshop)

Day 1 - Learn about Jolly Phonics, Actions to sounds, Blending, Reading & Spelling tricky words, early reading stages
Day 2 - Learn about Jolly Grammar 1 & 2, Ways to get children writing, early writing stages

FOS Members: $728.00
Non-members: $778.00

Click here for more details on this workshop


FREE workshops / seminars / talks
Victoria Carlton
PLEASE CALL 62560226
September 2015


During her visits to Singapore, Victoria Carlton is also available (by appointment only) to conduct a professional assessment of your child. If you want to know more of what is involved, click here.

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Fitzroy Literacy
The Official Teacher's Certification Course

Jeremy O'Carroll

(14 & 15 November 2015)

A comprehensive two-day training course, a program designed to educate teachers with the knowledge and necessary tools to ensure you can get the most from your students, be it kindergarten, primary school or university. The Fitzroy Workshop will equip you with the know-how, from elementary to the advanced level.

The two-day workshop will be conducted by Jeremy O'Carroll, Director of Training, S.E.A and a founding student of the Fitzroy Community School. Jeremy will provide his wealth of experience on the amazingly successful Fitzroy Literacy Program.

His 2-day workshop is designed in an easy digestible teaching units. Primarily for teachers, but it is also suited to enthusiastic parents.

Download the registration form




Why not have peace of mind and consider purchasing a ready-made Educational Licence for your centre?


Victoria Carlton will be conducting a free licencing talk for those aspiring centre owners, teachers, principals or anyone else that wishes to know how it is possible to integrate one of her programmes into their business.

There are quite a number of different licences immediately available which include:

  1. Centre Licence (VCCLE)
  2. EQ4Kidz Pathway Licence
  3. Jolly Learning Licence

For further details, click on the link above.

If you are interested to attend this talk, call us on 62560226 or email to




Visit our showroom at:

#04-05/6,& #06-12 Braddell Tech, Blk 13 Toa Payoh Lorong 8
(between the Nissan car showroom and First Toa Payoh Primary School)

Tel: 6256 0226
Join our email list by clicking here

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All rights reserved. September 21 Enterprise Pte Ltd, 2014

These are just some of the Publishers (some of which are exclusive to us) who we represent:

Cengage Learning John Wiley & Sons JLB Educational Technologies MarketAsia Distributors
MPH Distributors Oxford University Press Pearson Penguin Random House
Fitzroy Programs RIC Publications Barefoot Books Carpet for Kids
Carson Dellosa Publishing Creative Teaching Press Childcare Exchange Evan Moor
Dexter Educational Toys EPS Kagan Publishing Learning Resources
Learning Seed Benchmark Education Newmark Learning Teacher Created Resources
Jolly Learning TTS Talking Products Taskmaster
Whitespace Ltd (Wordshark) Educational Insights Califone International Egon Publishers
Crossbow Education Edupress Featherstone Gryphon House
Pearson Education Domino Press Findel Education Prentice Hall
Kosmea Kosmea Pro-Ed Inc NAEYC