(Above) High profile celebrities gracing our annual events: Calvin Klein, John Travolta, Frederik Eklund, Bruce Buffer, George Ross, JT Foxx and 50 cent.

(Above) Minister Chan Chun Sing, President Tony Tan, and Senior Minister of State for Finance & Law Indranee Rajah checking out our new publications.

(Above) Our CEO with billionaire investor Randi Zuckerberg and Singapore's Prime Minister Lee Hsien Loong.

No. 13 Toa Payoh Lorong 8, S(319261)
#04-06 Braddell Tech
Showroom #2: #04-01 Braddell Tech

Training facility: #04-05 Braddell Tech


Monday to Friday: 10am to 6pm
Saturday: 10am to 3pm
Sunday & Public Holidays: Closed


We are the region's leading supplier of high quality Early Childhood, Special Needs & Primary teaching resources. We source and supply only the highest quality products from educationally leading countries such as England, USA, and Australia.

As South East Asia's largest one-stop teacher's resource supplier, we endeavour to constantly source only the best educational products available in the industry.

We supply to numerous clients from kindergarten, childcare centres, Primary & Secondary schools, International Schools, Government Ministries, teacher training colleges, enrichment centres, retail outlets, and also direct to the public.

Our product database is constantly growing. There's over 1.35 million products currently listed. These include Early childhood textbooks, assessment tools, reading programs, math resources, phonics resources & programs, manipulatives (learning aids), puppets, children's furniture, sports/outdoor & gym equipment, award-winning books, books with audio CDs, big books, picture books, Audio-visual equipment, audio CDs, DVDs, educational software, classroom decorations, charts/posters, games, puzzles and a lot more! We are also proud to announce that we carry the widest range of English storybooks in Singapore. We certainly welcome your to visit our store to browse through all of them at your own leisure.

This website will not show the whole range of products we sell as there's simply too many to list; it is purely an informational site to give you an idea of what we have available. You should visit our publisher's website to view their full range of products.

If you want a clearer indication of what is available and its price, please visit our online web store at:



Online store


There's over 15,000 products currently listed in our online store.
It is growing on a weekly basis. We plan to have at least 50,000 before the end of next year.

We truly hope you find something appropriate for you to buy. If you don't, please give us a call and let us know what sort of products that you would like us to stock. Call us on 62560226.







This is one of our most popular selling items.

This pocket chart features ten giant see-through pockets for use in a variety of activities across the curriculum. It is designed with metal grommets for easy mounting on our Adjustable Chart Stand or can be wall hung. It also includes 16-page Teaching Guide with blackline masters.

Help students learn about sentence structure with this Pocket Chart. Label subjects and predicates. Discuss verbs, objects, articles, and prepositions! Itís simple with your charts! Students can make up sentences, break them down, then put them on the chart. Thinking, writing, hearing, and viewing all help reinforce concepts!

It measures 33.5" x 42" (85.09cm x 106.68cm)

Click here to purchase this item





Our Pencil Grips uses a revolutionary applied technology that works with the bodyís natural physiology to gently place fingers in the proper position for gripping, allowing over a 90% surface contact with its soft comfortable gripping surface.

The Pencil Grip sets the industry standard in ergonomics. It works for both right & left handed users by gently placing the hand of its users in the proper position for gripping.

The natural feel and soft comfortable material make it easy & fun to write.

The Pencil Grip can be used by kids and adults alike.

Prices start from only $3.90

Click here to purchase it from our online store





Are you looking for a reliable enrichment centre that is currently using one of Victoria Carlton's programs?
These are just some of the centres that are currently using them.

Big Foot Preschool
196 West Coast Road,
Singapore 127375

Tel: 67781473
Kidz Literacy Cove

57A Serangoon Garden Way,
Singapore 555953


Curious Thoughts Academy Pte Ltd
458B Joo Chiat Road,
Singapore 427671

The Mapping Academy
110, Middle Road
#08-03 Chiat Hong Building Singapore 188968



If you're interested in registering as a VC programme licensee, please contact us at
62560226 / info@september21.com.sg

Why not have peace of mind and consider purchasing a ready-made Educational License for your centre?


Victoria Carlton will be conducting a free licensing talk for those aspiring centre owners, teachers, principals or anyone else that wishes to know how it is possible to integrate one of her programmes into their business.

There are quite a number of different license immediately available which include:

  1. Centre License (VCCLE)
  2. EQ4Kidz License
  3. Jolly Learning License

For further details, click on the link above.

If you are interested to attend this talk, call us on 62560226 or email to info@september21.com.sg.





Victoria Carlton now has her own S21 webpage

It was only a matter of time before we decided to create a webpage dedicated purely to our most popluar trainer, Victoria Carlton, a.k.a The Child Whisperer.

There has been a signifcant increase in the amount of workshops Vicky has been conducting. And then there has been a growing demand for more information on many of her program licenses. Therefore, to make it easier for you to see all the relevant information at a glance, you can now go to this webpage.

We will be constantly updating it, so it is best for you to bookmark it for easy retrieval.

For 2017, we will begin conducting various workshops using Vicky's proven techniques and methods. However, there won't be a need to constantly wait for her to come to Singapore as we have managed to engage a fully trained trainer based in Singapore to help us conduct them. For more information about these workshops, please visit our WORKSHOPS page or Victoria Carlton's dedicated webpage.


Fast Track to teaching reading with Phonics
for 3-8 year olds
(using the Bob Books approach)


FOS member fee... $28.00
Non-member fee... $38.00

Early Bird offer: Receive a FREE Bob Book reading kit worth $12.50

Click here to download the latest registration form

Download the brochure for this workshop

Jolly Phonics for kids using Victoria Carlton's methods

Saturday, 18th Feb 2017
[2.15pm to 4.15pm]

FOS member fee... $88.00
Non-member fee... $108.00

Click here to download the latest registration form

Download the brochure for this workshop




(Click HERE for a full listing of all our workshops)




Victoria Carlton's Literacy programme using
Jolly Phonics & Jolly Grammar

(click here for more details)

27 - 29 March 2017

Victoria Carlton has remodeled and revamped our most famous workshop. It is now more enriching with more activities and ideas that can be readily incorporated into your classroom.

Fresh from her trip to the Jolly Learning conference in London, she will be imparting more innovative teaching ideas into this workshop.

Teachers who have completed this workshop are invited to sit for the officially approved test:

VC Jolly Phonics certification test @ $480.00
VC Jolly Grammar certification test @ $480.00

Click here to download the latest registration form




Victoria Carlton's
EQ4Kidz for educators

30 March 2017

This intensive 1-day course will teach you about all aspects of emotional intelligence for Children and how to keep the child EQ at high levels. It is designed specifically help children to: Increase their self-esteem and confidence, understand and manage their feelings, amongst many, many other character traits.

A total of five modules will encompass this course:

1) Who am I?
2) I am in charge
3) I am me and you are you
4) Moving on
5) Just do it!

Click here to download the latest registration form

or click here for more information


Early Childhood Music & Jolly Music
(conducted by Thomas Tan)

Saturday, 11th March 2017

This is now one of our more popular workshops!
This is a highly interactive workshop that introduces an innovative and a very lively way of teaching music. It aims to provide a practical understanding of teaching early childhood music. The workshop is ideal for teachers and parents who have no knowledge of how to teach music. For further information on this workshop, click here.

FOS member fee... $148.00
Non-member fee...

Click here to download the latest registration form




Fitzroy in the Classroom
(conducted by Juriah Atan)

Saturday, 25th Feb 2017

This workshop focuses on achieving the best results from the popular literacy program FITZROY. It is designed to give you an easy understanding of teaching for the early years and will provide the answers to many questions such as: What is Phonics? How does the Fitzroy method work? How to teach blends?

FOS member fee... $268.00
Non-member fee...

Click here to download the latest registration form



FREE workshops / seminars / talks
Numero (Maths card game)
Kenlin Liu
CALL 62560226
Victoria Carlton
CALL 62560226
by appointment only


New Publications

Mind Journeys
40 Visualisations to improve imaginitive writing, comprehension & creative thinking skills for children of all ages. [ISBN: 9789810985950]

Mind Journeys is exactly what the title implies. It is the process of leading children through journeys of the mind to improve their ability to visualise, imagine, comprehend, concentrate and write coherently and creatively.

This book wil give you:

  • The steps to implementing her strategies for children from 5 to 15 years old
  • Ways to relax children and get them ready for visualisations
  • 40 visualisations divided into sections:
    • Emotional intelligence
    • Loving Literacy
    • Celebrations
    • Our Wonderful World
    • Flight of Imagination
  • Tips for writing your own visualisations
  • Fully scripted
  • Suggested follow up activities, video links, and associated worksheets
  • Photographs of the process in action with children's work samples

Launch price of only $29.90



Rhyming Round Singapore (includes audio CD)

Retail price for both the book with CD is $29.90

The book is currently available for purchase from the following stores:

September 21 Enterprise Pte Ltd (Main showroom)
Times the Bookstore (all outlets)

Kinokuniya Bookstores of Singapore (all outlets)


All Kids are Smart
[ISBN: 9789810795979]

Success Strategies for
Direct School Admissions (DSA)
[ISBN: 9789810795986]

Victoria Carlton's latest book. This book will show you how to grow each of your child's eight intelligences in order to help them reach for the stars and to help them achieve a better future.


Would you like your child to enter one of Singapore's more prestigious schools? Well you can! Learn Jackeline Carter's secrets on how this can be achieved.



Visit our showroom at:

#04-01 / 05 / 06 Braddell Tech, No. 13 Toa Payoh Lorong 8
(between the Nissan car showroom and First Toa Payoh Primary School)

Tel: 6256 0226
Join our email list by clicking here

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All rights reserved. September 21 Enterprise Pte Ltd