(Above) High profile celebrities gracing our annual events: Calvin Klein, John Travolta, Frederik Eklund, Al Pacino, Bruce Buffer, George Ross, JT Foxx and 50 Cent.

(Above) Minister Chan Chun Sing, President Tony Tan, and Senior Minister of State for Finance & Law Indranee Rajah checking out our new publications.

(Above) Our CEO with billionaire investor Randi Zuckerberg and Singapore's Prime Minister Lee Hsien Loong.

No. 13 Toa Payoh Lorong 8
Showroom 1:
#04-06 Braddell Tech
Showroom 2: #04-01 Braddell Tech
Training facility: #04-05 Braddell Tech

Singapore 319261


Monday to Friday: 10am to 6pm
Saturday: 10am to 3pm
Sunday & PH: Closed


We are the region's leading supplier of high quality Early Childhood, Special Needs & Primary teaching resources. We source and supply only the highest quality products from educationally leading countries such as England, USA, and Australia.

As South East Asia's largest one-stop teacher's resource supplier, we endeavour to constantly source only the best educational products available in the industry.

We supply to numerous clients from kindergarten, childcare centres, Primary & Secondary schools, International Schools, Government Ministries, teacher training colleges, enrichment centres, retail outlets, and also direct to the public.

Our product database is constantly growing. There's over 1.35 million products currently listed. These include Early childhood textbooks, assessment tools, reading programs, math resources, phonics resources & programs, manipulatives (learning aids), puppets, children's furniture, sports/outdoor & gym equipment, award-winning books, books with audio CDs, big books, picture books, Audio-visual equipment, audio CDs, DVDs, educational software, classroom decorations, charts/posters, games, puzzles and a lot more! We are also proud to announce that we carry the widest range of English storybooks in Singapore. We certainly welcome your to visit our store to browse through all of them at your own leisure.

This website will not show the whole range of products we sell as there's simply too many to list; it is purely an informational site to give you an idea of what we have available. You should visit our publisher's website to view their full range of products.

If you want a clearer indication of what is available and its price, please visit our online web store at:



Online store


There's over 15,000 products currently listed in our online store.
It is growing on a weekly basis. We plan to have at least 50,000 before the end of next year.

We truly hope you find something appropriate for you to buy. If you don't, please give us a call and let us know what sort of products that you would like us to stock. Call us on 62560226.







Are you looking for a reliable enrichment centre that is currently using one of Victoria Carlton's programs?
These are just some of the centres that are currently using them.

Big Foot Preschool
196 West Coast Road
Singapore 127375

Tel: 67781473
Kidz Literacy Cove

57A Serangoon Garden Way
Singapore 555953


Curious Thoughts Academy Pte Ltd
51 Waterloo Street
Singapore 187969

The Mapping Academy
110 Middle Road
#08-03 Chiat Hong Building Singapore 188968



If you're interested in registering as a VC programme licensee, please contact us at
62560226 / info@september21.com.sg

Why not have peace of mind and consider purchasing a ready-made Educational License for your centre?


Victoria Carlton will be conducting a free licensing talk for those aspiring centre owners, teachers, principals or anyone else that wishes to know how it is possible to integrate one of her programmes into their business.

There are quite a number of different license immediately available which include:

  1. Centre License (VCCLE)
  2. EQ4Kidz License
  3. Jolly Learning License

For further details, click on the link above.

If you are interested to attend this talk, call us on 62560226 or email to info@september21.com.sg.






(Click HERE for a full listing of all our workshops)


Victoria Carlton's Literacy programme using
Jolly Phonics & Jolly Grammar

29-31 May2017

Victoria Carlton has remodeled and revamped our most famous workshop.
It is now more enriching with more activities and ideas that can be readily incorporated into your classroom.

FOS member fee... $958.00
Non-member fee...

Click here to download the latest registration form


Teachers who have completed this workshop are invited to sit for the officially approved test. Why note make it official?

VC Jolly Phonics certification test @ $480.00
VC Jolly Grammar certification test @ $480.00


Victoria Carlton's STAR program

1 -2 June 2017

FOS member fee... $658.00
Non-member fee...

Click here to download the latest registration form



Victoria Carlton's:
Mind Journey Creative Writing Program

26 May 2017

FOS member fee... $398.00
Non-member fee...

Click here to download the latest registration form



An Introduction to the Virtues Project

(click here for more information)

13 May 2017
[9.30am - 12pm]

This workshop introduces you The Virtues Project which empowers individuals to live more authentic meaningful lives, families to raise children of compassion and integrity, educators to create safe, caring, and high performing learning communities, and leaders to encourage excellence and ethics in the work place.


  • To introduce teachers to a global grassroots initiative, The Virtues Project
  • To foster a sense of excitement about engaging students with The Virtues Project across all curriculum areas
  • To introduce teachers to the use of the Virtues Series books in social and emotional learning


FOS member fee... $128.00
Non-member fee...

Click here to download the latest registration form


How to Interpret Children's Drawings
(conducted by Dr. Rebecca Chan)

Saturday, 22nd April 2017

Join Rebecca in this very practical hands-on workshop where she will share her experiences and teach you how to use her strategies effectively in your classroom or even in your own home.

For further information on this workshop, please click here.

FOS member fee... $98.00
Non-member fee...

Click here to download the latest registration form




Scratch Programming: Adult Beginner Coding Course
(comprehensive 10-hours course)

23 & 24 April 2017

This course teaches you to learn coding, to be techno-savvy and to keep pace with our kids. It's easier than you think, and we can show you how - step by step. Coders are the architects and superheroesof our future and the good news is than anyone can be one! You can create anything with code. Are you ready to take the challenge?

For further information on this workshop, please click here.

FOS member fee... $498.00
Non-member fee...

Click here to download the latest registration form




Dr. Lionel Pereira-Mendoza

Preparing for Primary 1 Maths
Monday, 15 May 2017


Key areas and difficulties in Primary 1 - 3 Maths
Tuesday, 16 May 2017


Fun, thinking & creativity in Maths through games & activities for Preschoolers to Primary 5
Wednesday, 17 May 2017


For further information on these workshops, please click here.

FOS member fee... $168.00 / workshop
Non-member fee...
/ workshop

SPECIAL OFFER: Sign-up for all 3 workshops for only $400.00

Click here to download the latest registration form




Fast track to reading using Bob Books approach

(click here for more information)

20 May 2017
[2pm - 3.30pm]

Bob Books is a true beginning reader series, designed for children that are in the very earliest stages of learning to read.

Parents and teachers keep coming back to our series, because the clean layout, short words, and simple phonics make learning to read a fun and natural step for a child that knows the alphabet.


FOS member fee... $28.00
Non-member fee...

Click here to download the latest registration form



Mary Mountstephen

Basics of dyslexia identification
22 June 2017 (morning)


Introduction to assessments
22 June 2017 (afternoon)


FOS member fee... $148.00 / workshop
Non-member fee...
/ workshop

SPECIAL OFFER: Sign-up for both workshops for only $258.00

Click here to download the latest registration form






Early Childhood Music & Jolly Music workshop

Thomas Tan

Friday, 16 June
2.15 to 5.30pm

Member: $148.00
Non-member: $168.00


Fitzroy in the classroom



Juriah Atan

Saturday, 10 June
2 to 4pm

Member: $128.00
Non-member: $158.00


Victoria Carlton's approach to Jolly Phonics


Juriah Atan

Saturday, 1 July
2 to 4pm

Member: $128.00
Non-member: $158.00


Victoria Carlton - The Child Whisperer

It was only a matter of time before we decided to create a webpage dedicated purely to our most popluar trainer, Victoria Carlton, a.k.a The Child Whisperer.

There has been a signifcant increase in the amount of workshops Vicky has been conducting. And then there has been a growing demand for more information on many of her program licenses. Therefore, to make it easier for you to see all the relevant information at a glance, you can now go to this webpage.

We will be constantly updating it, so it is best for you to bookmark it for easy retrieval.

For 2017, we will begin conducting various workshops using Vicky's proven techniques and methods. However, there won't be a need to constantly wait for her to come to Singapore as we have managed to engage a fully trained trainer based in Singapore to help us conduct them. For more information about these workshops, please visit our WORKSHOPS page or Victoria Carlton's dedicated webpage.

Our Own Publications

Mind Journeys
40 Visualisations to improve imaginitive writing, comprehension & creative thinking skills for children of all ages. [ISBN: 9789810985950]

Mind Journeys is exactly what the title implies. It is the process of leading children through journeys of the mind to improve their ability to visualise, imagine, comprehend, concentrate and write coherently and creatively.

This book wil give you:

  • The steps to implementing her strategies for children from 5 to 15 years old
  • Ways to relax children and get them ready for visualisations
  • 40 visualisations divided into sections:
    • Emotional intelligence
    • Loving Literacy
    • Celebrations
    • Our Wonderful World
    • Flight of Imagination
  • Tips for writing your own visualisations
  • Fully scripted
  • Suggested follow up activities, video links, and associated worksheets
  • Photographs of the process in action with children's work samples

Launch price of only $29.90



Rhyming Round Singapore (includes audio CD)

Retail price for both the book with CD is $29.90

The book is currently available for purchase from the following stores:

September 21 Enterprise Pte Ltd (Main showroom)
Times the Bookstore (all outlets)

Kinokuniya Bookstores of Singapore (all outlets)


All Kids are Smart
[ISBN: 9789810795979]

Success Strategies for
Direct School Admissions (DSA)
[ISBN: 9789810795986]

Victoria Carlton's latest book. This book will show you how to grow each of your child's eight intelligences in order to help them reach for the stars and to help them achieve a better future.


Would you like your child to enter one of Singapore's more prestigious schools? Well you can! Learn Jackeline Carter's secrets on how this can be achieved.



Visit our showroom at:

#04-01 / 05 / 06 Braddell Tech,
No. 13 Toa Payoh Lorong 8
(between the Nissan car showroom and First Toa Payoh Primary School)

Tel: 6256 0226
Join our email list by clicking here

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All rights reserved. September 21 Enterprise Pte Ltd